& the winner of the Riley book giveaway is . . .

Greetings all,

Thank you for entering the blog giveaway on the weekend to win a copy of Tania McCartney's new children's book Riley and The Curious Koala.  It's a gorgeous book, the launch party was incredible (check out the cake for starters) & one lucky winner has a copy coming their way.

scary koala mask as a result of too much sugar in my boy after the candy bar at the Curious Koala book launch, he cut out his second mask a tad horror-film-esq

Congratulations Monet Paisley.  If you haven't seen the Monet Paisley blog, well it's totally sweet & her vintage swim suits are simply adorable.  Please email me your address & a book will be on its way to you.  Thanks everyone for entering, i know Tania's advice of expanding your brand was greatly appreciated & bookmarked by many. 

Something people say frequently to us at Shop Handmade & Handmade Market is that we're all so open & willing to support each other, promote each other & shop with each other, spilling secrets & sharing the passion.  Ditto for Tania & her writing tips, her blog tour was incredibly informative & applicable to small business.  I think in such an organic & creative industry such as handmade - we just understand . . . if people 'copy' i mean 'use your product as 'inspiration', it's their own spin on the design & twist on the product (well that's what you hope, sure some are unoriginal & shamelessly the same, bad karma to them).  I just know that in 10 years of business the more i share & encourage others to DIY handmade, the better my business sales go, so good karma perhaps??  Handmade Living. book exudes this, it's simply fantastic & a fresh approach to modern life, 70 'how to' projects for under $40, supporting handmade designers & sharing them with the world.  There are Thanks for everyone who has preordered, let me know if you want a copy too!!If you like winning books, check out The Canberra Times for your chance to win one with a Posie sewing kit (which they foolishly shot closed, instead of open showing off all the totally cool fun crafty bits inside, sigh).  A copy will be up for grabs on this blog next week so stay tuned, yep, with a sewing kit too!!  So follow now so you don't miss out.  What a lovely score before Christmas.Thanks everyone, have a lovely evening, love Posie

a brilliant book launch indeed

Greetings all,

Today i sponsored the book launch of Riley and The Curious Koala & boy was i extremely proud to be part of this amazing event. 

 Liz from pARTy cakes made this amazing ensemble of iced perfection, the moist chocolate cake was delightful & i was enjoying myself nicely until my eldest daughter ran to my husband & said "Dad Dad Dad, OMG, Mum is eating cake on her diet".  FYI she's a Daddy's girl & is off to see Harry Potter with him this afternoon, good riddance.

 Tania put on craft entertainment for the children, at the closed cafe next to Dalton's Books, before a book reading.  Look at my crafty girls helping each other out. 

Even miss about-to-start-high-school got into the fun!! 

 The last thing Tania emailed me last night said "i don't do things half-arsed" & boy is that true - even the lamington wombats had little feet underneath.  Hello, meringue Sydney Opera Houses anyone??  Remember she's an author & mum, not a professional dessert bar or event organiser!!  Her children's parties are equally incredible & amazing (& exhuasting!!) 

 Euc juice, squeezed from the leaves of gum trees!!

 Check out those baby blue eyes of my middle girl.

 The cake top deserves a close up for Riley's adventures around Sydney.

Tania in full flight, she puts in 150% in her animated readings & they're so much fun!!  We even won a door prize from the National Library, pretty thrilled with that.
For you chance to win a copy of this book, check out 2 blog posts back & leave a comment there.  Good luck & have a lovely week, love Posie

i'm grateful for . . . the simple things in life

Greetings all,

Joining with Maxabella Loves 'i'm grateful for' today . . . for me, it's easy, the simple things in life.  My darling husband loves freshly squeezed orange juice & you can imagine, it's not on the menu at a desert Army base in Afghanistan.  He's back from Brisbane (yeah) & early this morning he tripped to the local produce market & grabbed a 10kg bag (as that's what we need for the family, we're orange maniacs, juiced, frozen, chopped, cake, sorbet) then took our eldest & youngest to Little Athletics.  So armed with my twin helpers, we got chopping & squeezing.

'tis the season, these few super juicey oranges made over 1L!!

Fresh & delicious, i've added ice so when handsome soldier comes in before lunch after a hot morning by the long jump pit . . . he can enjoy a long glass of dreamy chilled orange juice.  It's also one of my tricks to stretch it out, as these carpal tunnel hands are aching!!  I know i know there are juicing machines but really, all those fiddly parts, i'm happy to twist, squeeze, use my tummy muscles & tone my upper arms (ok, talking myself into it) & toss the Tupperware in the dish washer, job done, with love!!  Plus he appreciates the handmade effort.  We have 3L now & chilling . . .

Want to win a copy of this cool new children's book, Riley and The Curious Koala??  Leave a comment at yesterday's post!!

Want to chat to the author today??  Get your children involved, click here & leave Tania a comment, she's on live all day!!  It's really fun & hey, it's all about making your children feel special right??!!
Tomorrow is the book launch, so excited, my girls are already trying on outfits, just in case they make the newspaper!!  This afternoon though, we're checking out more land for our dreamy farm future . . . so i'm seeing shorts, Ts & converse sneakers instead.
Have wholesome weekends everyone, love Posie

Riley & the Curious Koala, tips on extending your brand + book G I V E A W A Y

Greetings all,

I'd like to introduce you to the latest in author Tania McCartney's Riley book series, Riley and The Curious Koala.  This series of children's books have been a huge hit, beautifully written, gorgeous photography & illustrations, so enjoy the latest release & get all 3 books!!  While you're book shopping, grab a copy of her hilarious Beijing Tai Tai which i could NOT put down & you know i'm not a reader of grown up books, this was brilliant!!

Be a follower & leave a comment to go into the draw to win a copy of this super fun book, winners announced Monday 20th November 2011.  I'm super excited about the launch on Sunday as Sydney is on the cover - my home town & i'm so thrilled to see what adventures Riley gets up to in Australia!! 

Now for the official word, this blog tour stop is all about e x t e n d i n g your brand!!  Read Tania's wise words below . . . they are applicable to any small business with a good dose of ettiquette & common sense.  Take it away Tania . . .

As both a published and self-published author, it’s been really interesting experiencing the difference in publishing when ‘going it alone’. Of course – when you’re only one person and you’re trying to publish a book to compete on the market with books that have an entire publishing house team behind them… well – you could say it’s an uphill battle.It’s not un-doable – it’s the typical marketing battle. It’s just uphill. And hard work. And oftentimes lonely. And did I mention it’s hard work?
Cue: support teams. That’s where you come in. You and Posie and many other people like you – the blogging community are an incredible support in both the publishing world and every other world you can think of – from crafting to raising baby. There’s never been a finer time in history to take full advantage of tangling oneself in the virtual web that is the internet – and entering people’s home and hearts like never before.
I have experienced first hand that the route to expanding my brand is squared firmly in the world wide web. Of course, I create tangible products (books) and eventually they need to enter the real world, to connect with kids and hopefully warm their hearts – but the vast majority of even these real life interactions has found its origins in the internet.
My current (enormous!) network of crafting and publishing contacts, for example, has been sourced and maintained online. Essentially, we’re all in it together, and the support we give to each other on an hourly basis is truly exemplary. Anchoring myself firmly in this online community (and making some wonderful friends along the way) has been a key achievement in marketing myself or my brand – but how exactly do you create a ‘brand’ out of yourself?
I have witnessed many authors and other creative professionals who finally get to stack a book on the shelf then sit back and wait for the money to roll in. Even with a major publishing house behind you – proactivity is everything when branding yourself. Whether your ‘brand’ is a product, a service or you as a person (with regard to authors, this is often the case), its upkeep needs constant care, and in my many years of structuring a marketable future for myself and my books, I’ve learned much (including how to make the best gin and tonic, like – ever). I’m hoping that some of these ideas will help you brand and market yourself and your products more effectively. And if you have your own suggestions, leave a comment!
• Do everything with the utmost of professionalism at all times. From wording emails correctly (never use SMS-talk!) to printing gorgeous business cards to dressing the part.
• Be polite, generous and approachable when dealing with potential clients and media.
• Never shirk on quality. Create with excellence. Offer up big.
• Always always always honour your word.
• Research your market and watch it intently for shifts and changes. Be on the lookout for market niches and pounce. One example: me and twenty other women I know have whinged for years about the lack of affordable and whimsical tween girl clothing ranges (ie: something to compete with expensive brands Country Road, Fiona and Seed and something that doesn’t look like it’s been attacked by a lace-wearing vampire with a fluorescent pen). Has anyone done anything about this lack? No! Why? In my humble opinion, it’s because people are slow off the market in identifying market niches, and opportunities are quickly lost. Whoever corners this market will make a squillion.

• Think outside the square – create something unique and think of an unusual way to present it. Be creative and unexpected.
• Don’t copy someone else’s idea. People WILL know and you will quickly lose credibility.
• Keep up with latest trends – postcards are so in right now, as are blog tours!
• Consider creating complementary or auxiliary products to your range. You might produce amazing dolls, for example. Why not have them photographed and printed on beautiful greeting cards that can be used when gifting the doll?
• Pay to have superb, professional photographs taken of your product. Have a really fantastic self-portrait taken, too. If you can’t afford it, track down a friend or ask someone whose work you respect, and work out a deal.
• On that note, contra-deals are a marvellous way to secure services you need (like a photographer) for no cost. For my book launches, I ask sponsors to donate prizes or services in exchange for exposure for their business – via the use of their logo on all my advertising blurb and websites, and mentioning their name and providing their brochures or business cards at the launch. Oftentimes, this kind of advertising exposure is worth even more than the product or service they provide you – so it’s a great way of sharing the marketing love.
• Network. This doesn’t mean visiting blogs and pestering them to visit your blog. It means interacting, offering something of yourself and making your presence known in a valuable way.
• Events. They are an extraordinary way to attract attention and have people get to know you and your product. They’re also great fun and the media are more likely to cover an event than a product.
• Have giveaways, especially in local magazines, radio and newspapers. Get involved in local charity and school events and offer your products as prizes.
• Approach national magazines and local media frequently with new product. The cost of an item and its postage is minimal when compared with the exposure you may receive. Never expect to be featured. Don’t pester.
• Set up an amazing website that’s beautiful to look at and is CONSTANTLY maintained and updated.
• Have purchasing capability on your website to bump up sales.
• Consider approaching stores or online stores with your product.
• Be prepared to work harder than you ever believed was possible. Be prepared to lose your social life and never have time to wash your hair. But do take care of your body and mind.
• Be relentless. Don’t give up. Ever.

Tania McCartney is an author, editor, publisher, blogger, book reviewer and mango devourer who loves writing, celebrating and supporting children’s literature – and literacy. She is the author of the Riley series of travelogue picture books, as well as several published and self-published books. Tania is also an experienced magazine writer and editor, is the founder of Kids Book Review http://kids-bookreview. com and is a Senior Editor at Australian Women Online http://www.australianwomenonline.com/. She lives in Canberra with a husband, two kids and a mountain of books.
See www.taniamccartney.com for more.  Click here for her fun blog!!

Riley and the Curious Koala: A journey around Sydney
Riley and the Curious Koala is the third in the Riley travelogue series of picture books, taking young children on a journey to far flung destinations. Riley’s first adventure began in Beijing with Riley and the Sleeping Dragon, continued on through Hong Kong with Riley and the Dancing Lion, and now enters home turf, with a fun-filled adventure through the beautiful city of Sydney.
Will Riley find this terribly elusive and quite curious fluffy creature amongst the gorgeous watery vistas of one of the world’s most beautiful cities? Panda, Dragon and Lion from earlier books join this little aviator on his sensational Sydney search… and their discovery is a curious (and funny!) one, indeed.
Using stunning black and white photos, pictures of a real life tin aeroplane and hilarious illustrations by illustrator Kieron Pratt, Riley and the Curious Koala is perfect for experienced travellers, armchair travellers or for those wanting a fuzzy little adventure.
Part of the profits for Riley and the Curious Koala will go to the Australian Koala Foundation https://www.savethekoala.com/.
Available Australia-wide from 22 November 2010.

Well i sure have a few new things to work on (website upkeep for starters) & i hope Tania doesn't loathe the fact i used different fonts on this post!!  I'm pretty sure it's a writer no no, but me-sewing-designer-type, i think it looks eye catching, non?? 

Have lovely weekends everyone & good luck with winning a copy of this fabulous book!!  Love Posie
EDIT: Ok so i've updated it with more colour & page breaks, couldn't help myself!!